Behind The Project
Kinvara was a project that was also created as a fictional premium headphone brand, to explore modern product page could communicate quality, visually aesthetic design, and confidence through the design itself. The project focuses on headphones that are high-end, highly anticipated, and popular, so making that message come across through design is what I did.
Design Goals
My design goals for Kinvara are mainly making a premium, interactive, and minimal design and experience.
I wanted the site to feel
- Premium – feeling confident about the product presentation and strong visual hierarchy.
- Modern – with clean spacing and minimal intentional interactions.
- Believable – as if was a real product to launch
sketches & early concepts
Sketches & Prototypes
This design began with very rough sketches and again exploring many hero layouts, about layouts, contact layouts, and more. Early concepts of this design involved a lot of tricky html that would be hard and nearly impossible to achieve, so as i designed i had to adapt to what i could do, so I got as close as i could. These are sketches and prototypes that ultimately helped me decide on:
- The hero layout
- The interactive bits
- overall tone of the brand
- structure of my grids
First mockup created
Check it out here!
Summary
Overall, Kinvara was my approach to a brand that I felt I could revamp and put my own touch on. The final layout and design of this project highlights the product and brand without creating too much chaos. By combining all of my favorites approaches to a design I was able to come up with this modern-tech design that does exactly what I intended it to.