Behind The Project
This design was a project that was only supposed to be home page, it was created to be able to express my own design skills while still being able to it attractive to its target audience. This was a simple, easy, and fun, design that was a great experience to make.
Design Goals
I wanted the site to feel
- Inviting – soft colors, beautiful images, simple grid use.
- Modern – I used lots of editorial layouts, with good spacing, and as minimal clutter as possible
- Easy to Navigate – Great hierarchy, simple products gallery, and intuitive flow
sketches & early concepts
Sketches & Prototypes
Before actually going to Figma for a mockup, I created sketches to get an idea and explore layout ideas and what would where. My first prototypes were very experimental, heavier typography, and just overall different style choices. These are sketches and prototypes that ultimately helped me decide on:
- The hero layout
- What pages could be included
- What colors should be in the theme
- Simplify Design and still making it look good
First mockup created
Summary
Making this website definitely took me out my comfort zone as I made this targeting a different type of audience from what I had been designing before. My goal was to make this website sleek and visually pleasing while also having a dark essence to it. Making a map for this website was somewhat challenging but very fun, trying to come up with what page when to what link and what each page would have. I loved this fun project and I would love to bring it to life soon…